The first direction for tocreaty was easy to describe: warm colours, rounded corners, handmade crochet. The harder part was deciding where that softness should stop.
A product name still has to be easy to read. A button needs to look clickable. Someone viewing a scarf on a phone should be able to find its price without studying the layout.
Starting with the name
I kept the logo as a lowercase wordmark. It gave the name a clear place in the header without adding another illustration beside the product photography. The crochet pieces already bring plenty of texture.
The palette followed the same idea. Cream gives the photographs some breathing room. Cocoa carries the text. Terracotta marks actions and small points of emphasis. Softer sage tones can sit behind supporting content.
These choices are simple, but they need to repeat. A warm homepage followed by a stark product page would make the site feel assembled from different projects.
The small-text mistake
During the build, the text became too small. Category labels and product details looked tidy in a broad layout, but they asked too much of someone browsing on a phone.
The fix was direct: larger type, more room inside controls, and layouts that could wrap. Some content needed to take up more space. That was a fair trade.
I also moved the mobile custom-order section into one column. Its text could then use the available width instead of squeezing beside an image.
Keep the character where it helps
The About page has room for a photo collage, large editorial type, and a crochet-inspired drawing. The catalogue has a different job. It needs to show products, categories, and useful details.
Both pages belong to the same brand. They do not need the same density or the same amount of decoration.
That is the part I want to carry into future work: decide what the person needs to do on a page, then give the identity enough room to support it.